Yuzu Health Case Study
Owning the Digital Experience and Transforming Health Benefit Accounts Enrollment with Yuzu Health
The Challenge
How an API-driven approach made it possible for Yuzu Health to seamlessly integrate, successfully launch, and maintain a unified HSA account experience for its consumers in only 8 weeks
Client
Industry
Health Insurance,
Benefits Administrator,
Third Party Administrator (TPA)
Our Role
Integrate and offer HSAs within the Yuzu Health branded digital experience.
Solution
Lynx API platform for HSAs.
Challenge
Fast and Easy: A modern HSA Solution
- Yuzu Health, a third-party administrator (TPA) specializing in providing start-up companies with health benefit solutions, set out to revolutionize healthcare benefits for emerging companies. In a benefits market saturated with big brokers and complex exchanges, Yuzu Health looked to establish an easy user-friendly platform that offered health savings accounts (HSAs) where startups could easily navigate the benefits enrollment process and design customized health benefit plans.
- What they found was that traditional HSA administration systems are hindered by outdated technology. Becoming an HSA administrator can take as long as a year due to the complexity and legacy technology systems, which were originally designed around claims methodology and antiquated card platforms. Historically, the development required to become an HSA administer was based on flat files, old scripting processes and programming techniques, making it highly manual and labor-intensive to build.
- The lack of agility in these traditional systems creates challenges in introducing new solutions to the market that can effectively adapt to the increasingly complex requirements of employers’ benefits.
- Yuzu Health initially tried a referral model where they partnered with another company to handle HSA accounts, redirecting their customers to an external site to manage their HSAs. However, despite referral models being common in today’s market, this approach for the consumer turned out to be fragmented.
- Yuzu wanted a more integrated approach to maintain control and provide a more unified experience for their customers.
- Yuzu Health recognized the need for a solution that could seamlessly integrate the HSA component alongside their other benefits, ensuring not only its viability, but also setting an industry standard for the boutique niche of benefits administrators they are competing with in the market.
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Solution
Seamlessly integrate a highly customizable and agile HSA experience into the product suite
- Before partnering with Lynx, Yuzu Health had the opportunity to explore the Lynx Sandbox , a dynamic platform offering developers access to a wide range of APIs. This Sandbox turned out to be a game-changer, simplifying the integration process and substantially cutting down the time and effort required for tech developers to introduce new services and features. It was during this exploration that Yuzu Health gained valuable insights into how Lynx could empower them to build their own product.
- As a result, Yuzu Health could effortlessly introduce additional solutions without the need for extensive system overhauls. The programmable APIs provided Yuzu Health with greater autonomy, allowing them to design, own, and manage their health accounts program from inception to completion.
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Results
Achieving HSA Administrator Status in Just 8 Weeks
By leveraging Lynx revolutionary approach to 'normalizing' APIs, we've experienced a seismic shift in the healthcare management landscape. It's clear that the antiquated technology we were using previously lacked the agility needed for innovative, nimble solutions. Lynx ability to harmonize all partner APIs, ensuring they work uniformly under their platform, has not onlysimplified our processes but also ushered in newfound efficiency. This collaboration is a testament to the power of agile technology-driven solutions, positively impacting our ability to deliver top-notch healthcare administration services.- Max Kauderer, CEO Yuzu
- Yuzu Health’s innovative approach revolutionized the market by swiftly launching a high-quality healthcare benefit accounts solution powered by Lynx. Yuzu Health chose to harness the Lynx platform and APIs to create a fully customized healthcare accounts management solution in just eight weeks. This decision ensures a superior, personalized experience for their HSA users and grants them the flexibility and ownership of the HSA product, ultimately providing more value to their clients and differentiating themselves in the market.
- Speed to market - 8 weeks
- Ability to expand - add other benefit types
- Unified consumer experience
Rapid Implementation
Launched an HSA program in 8-10 weeks, a fraction of the typical onboarding time (6-12 months).
Embedded Digital Experience
Seamlessly embedded the consumer’s digital experience for a more user-friendly, integrated journey within Yuzu Health Benefit plan solutions.
Expanding Possibilities: Diversifying Healthcare Solutions with API-Driven Innovation
- This API-driven approach also enables Yuzu Health to extend its offerings beyond the HSA component. It will allow them in the future to seamlessly integrate wellness incentive cards, e-commerce capabilities, and a myriad of other solutions into their existing infrastructure.
- With the Lynx Sandbox, Yuzu Health paved the way for continuous growth in its healthcare management system, setting the stage for future enhancements and the integration of additional offerings down the road.